The campaign seeks to leverage the existing culture to promote good environmental behaviours, as well as nurturing social norms that will help make the library a better space to work and study in. Months of research by the team preceded the implementation of the programme and the combination of a “carrot” (incentives) and “stick” (disposable cup ban) approach ensured success.
As our target audience is so diverse - students, library staff, university staff and cleaning staff - we appreciate the challenge of keeping everyone on board and so, consistent and comprehensive communications are important in driving the campaign and ensuring everyone is exposed to the message that the library is going “green”.
The Love Our library campaign builds on the culture of mutual respect and appreciation we believe exists between the student body and library staff.
We are very proud of the library and the range of services we offer all our users and we hope that this campaign will promote good environmental behaviours to make the Library a better space for all to work and study in, while also improving its sustainable practices.
Listen to the podcast of a radio interview with two of the team members on Shush Sounds from UCC Library