UCC Library: Food Business and Development: Market Research

Books on Market Research in UCC Library

The Practice of Market Research by Yvonne McGivern
ISBN: 0273717073
Publication Date: 2009-02-22
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Marketing Research by Naresh K. Malhotra; David F. Birks; Peter Wills
ISBN: 9780273725855
Publication Date: 2012-08-28
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Market Research

Market research reports contain data about the size and characteristics of the market for particular goods and services.

Market research reports are usually not freely available. The reports are generally produced for the commercial sector and are very expensive to purchase .

The main sources of information for market research at UCC Library are :

Passport This link opens in a new window
Euromonitor Passport provides market size statistics as well as market share rankings of consumer goods companies and there is information on the top brands and companies in a country or market sector. Euromonitor lifestyle statistics go back to 1990, and a 6 year historical series is available for some statistical series.Includes economic indicators, demographic data, foreign trade statistics.
Also provides an in depth analysis of the economic, political, social and demographic trends affecting countries and regions worldwide.
Business Source Complete This link opens in a new window
On the main search page choose the 'market research reports' under the 'publication type' heading.
Business Source Complete does not contain comprehensive company financial reports but it is still a good source of company information.
ABI/INFORM Collection This link opens in a new window
On the main search page choose Browse and then Industry and Market Research
Nexis - Login using your UCC email credentials This link opens in a new window
On the home page click on the 'sources' tab and then choose 'industries and markets'
For Legal resources, see Lexis+ UK.

Market research online

You can search the web for market research but most market research reports will have a paywall