Management and Marketing: Case Studies

There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a challenging task. The main challenge is the complexity encountered when dealing with Asian management issues, which differ not only for different countries, but also for different types of businesses, not to mention national management preferences and styles. This book fills this gap by presenting case studies of various Asian countries including China, Japan, India, Korea, and The Philippines.

This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to emphasize key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making. Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis. The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting. The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.

A new edition of the most popular book of project managementcase studies, expanded to include more than 100 cases plus a "supercase" on the Iridium Project Case studies are an important part of project managementeducation and training. This Fourth Edition of Harold Kerzner'sProject Management Case Studies features a number of new casescovering value measurement in project management. Also included isthe well-received "super case," which covers all aspects of projectmanagement and may be used as a capstone for a course. This new edition: Contains 100-plus case studies drawn from real companies toillustrate both successful and poor implementation of projectmanagementRepresents a wide range of industries, including medical andpharmaceutical, aerospace, manufacturing, automotive, finance andbanking, and telecommunicationsCovers cutting-edge areas of construction and internationalproject management plus a "super case" on the Iridium Project, covering all aspects of project managementFollows and supports preparation for the Project ManagementProfessional (PMP(R)) Certification Exam Project Management Case Studies, Fourth Edition is a valuableresource for students, as well as practicing engineers andmanagers, and can be used on its own or with the new EleventhEdition of Harold Kerzner's landmark reference, Project Management: A Systems Approach to Planning, Scheduling, and Controlling.